Simply Effective: How to Cut Through Complexity in Your Organization and Get Things Done

In an increasingly complex business world, simplification provides an effective path to performance improvement

This book is a must-read resource for managers looking to improve performance by simplifying structures, processes, products, and leadership behaviors. Complexity is a key issue for most organizations around the world in today’s economy.

“This book offers profound, insightful, and straightforward advice on how to get things done.”

Dave Ulrich, Professor, Ross School of Business, University of Michigan; Partner, RBL Group

“In our increasingly complex business world, we need to constantly find ways to simplify the way we do things. Ashkenas draws upon his vast experience as a consultant to give us a practical and straightforward roadmap for simplification.” 

Andreas Fibig, Chairman of the Board of Management, Bayer Schering Pharma AG

“A great book for any senior manager … full of practical tools and examples for countering complexity and getting real results.” 

Jim McNerney, Chairman, President and CEO, The Boeing Company

“Overcoming complexity is the management challenge of the 21st century and for the financial services industry in particular. If you don’t want complexity to become as inevitable as death and taxes (with similar consequences) you need to read this book.” 

Peter R. Fisher, Managing Director, Co-Head of Fixed Income Portfolio Management Group, BlackRock.
Harvard Business Press, 2010

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Simply Effective is now available as an audiobook narrated by Jeffery Schmidt.

Buy the audiobook